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Fashion marketing is changing and it is changing very fast. People are now opting for online shopping rather than walking into a brick & mortar store. If you are a fashion designer or own a fashion brand than it is important for you to establish a strong presence on online domain. Search Engine Optimization or SEO is really important for fashion brands who want to go online. Fabusse as an online fashion agency knows the importance of SEO so we are going to share top 10 benefits of SEO for fashion brands.
1- SEO brings in more organic web traffic
This is a huge boost for fashion brands trying to establish their presence in online domain. Not only SEO boost your website traffic but it also delivers organic traffic.
2- Increase Your Business Sales and Leads
Fashion brands who are looking to sell their products online and set up e-commerce websites or online shops SEO is a must have for them. With proper content and keywords SEO helps to bring in people who are looking for the products you are selling. Once you work with proper keywords in your fashion niche then you can expect quality traffic and proper lead.
3- SEO offers Long-term Benefits
Let’s make it clear one thing – this is not a fast car race and you will get instant result. SEO is a continuous process and it take at least 5 to 7 momnths to see your website on the first page of Google as the basis of given keywords. Once it comes to the forefront your fashion brands will ripe the benefits for longer period of time.
4- Build your Fashion brand’s credibility and trust through SEO
Remember one thing, if your fashion brand is searchable in Google that means search engine of Google ( and of course other search engines also ) thinks that you are real and relevant. Moreover your brand will surely offer useful and genuine content to your target customers. So, different practices like creation of backlinks, optimizing on-page content, identifying broken links, improving user experience for your website will generate more trust and credibility along side visibility.
5- Affordable and Measurable
Irrespective of your fashion brand’s size SEO can offer you help. Budget can be customized and plan can be done in such a way that it won’t create a big hole in your pocket, Moreover, you can measure the ranking progress as per the keywords easily. Remember selections of keywords are really important.
6- SEO Boosts Your Social Media Followers
Good organic traffic for your website means more involvement of your shoppers. If your website integrates all your social media platforms that means you will get good quality social media followers also.
7- Visitors will spend more time on your site
If your fashion website is appearing on the first page of Google search then people tend to trust the site and will spend more time on your site ( which will again help in SEO). Moreover. If your site is well linked internally with other pages of your site and externally with related websites that will also create more visibility.
8- Enhance Mobile User Experience
SEO makes it easier for mobile users who browse your site ( provided the site built in a mobile-friendly manner) which will also help to build the trust of your target shoppers. Today’s search engine favours those websites that are adapted to mobile versions.
9- Your Fashion Brand will Stand Out in internet
As per one report, more than 44% of clicks come from the first page of Google. So, if you are not in the first page you are not only losing your potential customers or shoppers but also staying way behind from your competitors. SEO helps you to stay ahead in the competition.
10- Investing in SEO means securing your fashion brand’s future
Online and internet is the future and to grab worldwide market and to get the attention of shoppers SEO is the best way. This is the smartest and long-lasting marketing investment that helps your business grow.
If you are a fashion designer or own any fashion brand especially from Kuwait, Qatar, Baharin, KSA . Oman, Dubai then we can help you. We are specialist in fashion and we know exactly how to do it.
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