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Importance of online shop

Fashion industry has change drastically in recent times. Corona pandemic has enforced fashion brands to change their strategies. Nowadays, more and more fashion brands and designers are opting for online shop. Interestingly, shoppers and customers have also embraced online shopping without any hesitation.
As per the report (before Corona) online or e-commerce sales surpassed $140 billion, and after this pandemic not only the sales figure but also the existence of fashion industry is depending on its online presence.  It’s safe to say, starting an online store is going to be increasingly important for a business’s success.  Arabic fashion designers and arabfashion lovers  are also making their moves to make sure they get the full advantage of it and we at Fabusse can ensure that.

In addition to allowing fashion brands and designers especially who are coming from the countries like Kuwait, Qatar,  KSA, Bahrain, UAE etc  can now serve better serve  not only to their existing customers by making shopping easier for them but also allowing themselves to do more business through an online with new shoppers — who otherwise have no chance of making it to their  physical shop.It’s high time  to capitalize on this trend and let your fashion brand move ahead and grow without any problem.

Benefits of Online Shop

Here are a few benefits of running an online shop

24/7 shopping experience for Shoppers:
Online shop allows shoppers to make buying decisions at any time, day or night which will make shopping easier for them. Moreover, ease of accessibility  gives the brand a huge competitive advantage over competitors. Plus, integration with social media allows businesses to take advantage of even more channels to engage with customers.

Huge Scope: A brick & mortar physical store is limited to selling to shoppers and buyers who are  coming for that particular area. On the other hand ‘Online shop’ or E commerce websites helps you stretch businesses to people all over the country as well as shoppers from around the world. This means fashion brands gets a huge scope of expansion to its customer base and growth in potential revenue. Selling online also offers the ability to broaden or increase inventory — the number of items a business can sell online doesn’t need to be limited in the same way as a physical store, which might be a consideration to increase cash flow.

Wide Sales and Purchase Funnel : In case of physical store  one cannot count the total footfall in the store each day. So, one cannot also get the data about the customer conversion from browsing through the products to buying decision. On the other hand, an online store can track a customer’s every click, providing valuable insights into the purchasing process and paving the way for marketing opportunities (such as abandoned cart emails) to remind customers about their wish lists.

If you want to know more about our online shop services you can email us at info@fabusse.com

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