I think everybody agrees that pictures paint a thousand words. But in today’s fast-paced environment, we no longer have the time or the energy to ogle at photos and discuss.
Videos are more powerful tools in making your fashion brand known to your audience as compared to still photos. This is perhaps the reason why a steady stream of vloggers is making their way to the top of the game when it comes to marketing brands.
Why vlogging? I think we all have the same consensus about videos being the easier mode to digest information. Videos get the message across your audience much easier and faster than photos and words. Write ups and photos may sometimes get lost in translation. With videos, you get your message across as clearly and as accurately as you want them.
Another benefit of vlogging is that it covers just about any topic in mind. Fashion businesses like Fabusse would have a wide array of options to choose from – whether it’s a vlog about a fashion show, the arts, models, designers – you name it, vlogging can cover it. I think there’s just no topic in this world that vlogging can’t talk about. So if you want to market your brand, vlogging is the way to go.
And finally, vlogging provides that personalized touch that photos cannot. I know I would love to hear from a food expert what he thinks about a specific restaurant. For sure, the market that is interested in the fashion industry feels the same way about fashion and a fashion expert, too!
The market greatly respects an expert’s opinion and so when fashion vloggers scream your brand, you better expect hordes of your target market flocking your website (or your store)!