In the year of 2017, there are various ways that can help you effectively promote your fashion brand.
My clients often ask me if there’s one best way to do it. But here’s deal-breaker: there’re no shortcuts if you want to promote your fashion brand, increase sales and number of customers as well as get more social media followers.
You can achieve all that after months of hard work through a combination of the following methods:
‘Effective Fashion Brand Promotion’ Guide:
Participate in fashion shows. While it’s a great way to attract customers and fashion professionals to your fashion brand, it often happens that owners of clothing boutiques attending fashion shows chose some pieces from the runway to sell in their stores.
Your website matters. It does. A lot. Every year, the number of people buying clothing online grows significantly. And that’s where your website comes in. Not only should you provide a catalogue listing your products on your website, but also make sure you have regular visitors.
Make sure your website is SEO-friendly, it’s highly ranked on Google and has engaging content. You achieve that by regularly posting video clips and photos related your products, updating your catalogue with new products and offering discounts every now and then.
If you’re a fan of traditional ways to promote your fashion brand, opt for tele-media marketing or sending out newsletters and catalogues. Think: ads on television, radio and billboards (if you can afford that) or handing out flyers in public places.
Social media matters even more. Without the proper and effective social media strategy, it’s rather difficult to get that constant inflow of new customers both your website and physical stores.
With social media, always make sure you’re on the right track by checking what works best (monitor tendencies in increase of followers, likes and retweets).