The Mercedes Benz African Fashion Festival is an international fashion event, which aims to tailor to the African aesthetic. The objective as an organization is to create industry professionals by advocating for African fashion enthusiasts. They aim to promote knowledge not only of the artistic side of the fashion industry but also of the technical and business side of it through the global fashion market.

• Celebrities
• VIP buyers
• Local and International visitors
• Fashion Media

The MBFWACCRA 2019 gives “the opportunity to reach some of the industry’s— and, for that matter, the world’s — most influential people.The introduction of International Designer Exchange Program (IDEP) for the participants of Mercedes-Benz Fashion Week Accra 2019 is tailored out to create a world of global engagement thus connecting outstanding participating designers to a global audience.