The fashion industry is an ever-evolving landscape, where trends come and go, consumer preferences change…
We are now continuing with the second installment of the blog “How to make your fashion brand stand out!”. For those who have not yet ready the first part, you may click HERE.
MAKE IT SELL
In fashion shows, people would usually ask “Who are buying avante garde?” Personally, I do not think they are intended to be sold. It is merely a showcase of the designer’s authenticity and showmanship of what they can actually do. But obviously, designers get more money from the products that are salable. Rei Kawakubo of Comme des Garcons is famous for her deconstructed designs in the runway, but the Play designed shirts and products has made so much money that it has become an image-builder among consumers.
Be honest to the consumers. Whatever they have paid for must be all worth it. Remember, the fashion industry is so crowded and some people are just waiting for the others to fail in order for them to stand out. Honesty and Integrity can always bring your name to the top.
SELL WHERE THE CROWD IS
In a world where your target consumers are within reach through social media, the best way to showase your products is where else? Through Social Media! If you are technically challenged with selling or marketing your products online, companies such as Fabusse can definitely help you with that as they have numerous services that offers brand marketing.
CROWD YOURSELF WITH THE RIGHT PEOPLE
Fact: You cannot do things alone. You need people who will help you rise and reach the fashion pedestal. You can either hire a great team of people (with the same vision as yours) or hire professionals who are experts in selling your ideas. Consultancy is now the latest trend in making your products successful. This way, you have less work to worry about but your vision is still in tact.