The fashion industry is an ever-evolving landscape, where trends come and go, consumer preferences change…
Fashion brand story may seem like a mere trifle, but it actually plays a crucial role in boosting your brand’s reputation, social media popularity, customer-base and, as a result, sales.
What I always tell my clients is that it’s essential to define your brand story BEFORE you actually start marketing your brand.
Each giant fashion brand has its own way of telling its story – and their stories are very different from one another – but they have established a few key points at writing a fashion brand story.
How to write fashion brand story?
Fashion brands usually start with problems (fashion market struggles, market needs, injustices, etc.) and tell exactly how they have solved them or are currently solving them.
Complaining about the underdog status a little bit makes a compelling story. Many (most) of the world’s best fashion brands started out in the underdog status and struggled to match giants of the fashion industry.
After embracing the underdog status, it helps to share in your brand story how your brand managed to succeed.
Do you know what makes a good fashion brand story? When it actually carries some meaning and has something to tell. When it inspires those who read it and makes them want to buy their products.
That’s why it’s crucial to redefine an experience and tell people why your brand actually matters.
Why does fashion brand story matter so much?
When writing your fashion brand story, think about key descriptions of your brand, or any design or aesthetic features that make you stand out from the crowd.
It would also be a good idea to let your potential customers know your pricing or market segments as well as actually identify who your target customer is.
Having a compelling fashion brand story is so important because it builds a deep connection with your potential customers, and those who buy your products are certain that you’re not just some bubble brand that is going to blast any second.